Shopping Amazon Prime Day isn’t for the faint of heart; with over 300,000 live deals scattered all across Amazon’s site, it can be overwhelming knowing where to even look—and more importantly, which deals are truly worth buying.
Luckily, I’m a professional deals-hunter, which means it’s quite literally my job to browse aimlessly through Amazon’s site and scope out the very best deals (tough job, I know). I’m also a shameless lover of good beauty products, many of which are currently discounted at the retailer as part of Amazon’s Prime Day 2025 sale—happening now through Friday, July 11.
My favorite Prime Day beauty discoveries thus far? A 44% price drop on Tarte’s juiciest lip balm, a rare discount on the TikTok-loved Abib Airy Sunstick (perfect for summer) and a limited-time deal on the viral Revlon Volumizer Brush that’s my secret to achieving a bouncy blowout—now 57% off. Keep reading for a peek at all the under-the-radar beauty deals I’ve already added to my Amazon shopping cart this Prime Day:
Amazon Prime Day 2025: 10 beauty deals I’m adding to my cart
When is Amazon Prime Day 2025?
Amazon Prime Day 2025 begins on Tuesday, July 8 and will end on Friday, July 11. Unlike past Prime Day sales, this is the first year the event has been extended from two days to four days.
USA TODAY Shopping will be monitoring all the savings throughout Prime Day 2025, so be sure to sign up for our newsletter and follow us on Instagram to stay updated!
Do I have to be an Amazon Prime member to shop the best Prime Day deals?
In order to get access to the best Prime Day deals, you’ll want to sign up for an Amazon Prime membership. Currently, new members can sign up for a one-week trial for less than $2 to access the top Prime deals.
