Tuesday, July 22, 2025
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ILIA Beauty releases blurring blush


From pop music sensation Dua Lipa, to “It girl” and skincare queen Hailey Bieber, these women all have one thing in common—their makeup artist. Katie Jane Hughes has worked with A-list stars like Lipa, Bieber and Ashley Park, among many others. Now, she’s partnering with ILIA Beauty for a new blurring blush.

With a summer full of epic makeup launches, from the Laneige bubble-tea lip mask to a peach mango lip butter from Kylie Jenner and a lemontini peptide lip tint from Hailey Bieber, there are plenty of new beauty products you might be testing, and ILIA is giving us yet another coveted launch to add to our makeup bags with the talc-free blurring blush.

Here’s how to shop the new blurring blush launch from ILIA Beauty:

Shop ILIA Beauty’s new Soft Focus Blurring Blush

The new blurring blush is the first-ever from ILIA Beauty; it’s clinically proven to blur pores and smooth texture.

“When we were creating Soft Focus Blurring Blush, I wanted to create an ethereal softness,” said Sasha Plasvic, founder of ILIA. “I’m still a graphic designer at heart and was inspired by the Gaussian blur filter effect to bring to life this diffused, soft-focus flush of color.”

Celebrity makeup artist Katie Jane Hughes says she’s been super excited to talk about the new launch, calling the blurring blush one of her favorites.

“I love how they add this beautiful, buildable pop of color and glow,” said Katie Jane Hughes, celebrity makeup artist. “The brush is also the perfect density to just deposit the pigment and buff it out for an effortless summer glow.”

Shop clean products at ILIA Beauty

What is ILIA Beauty?

ILIA Beauty is a clean beauty brand that actually delivers. It blends skincare and makeup in an effortless way. Their formulas are light and breathable, plus they help you look pulled together quickly.

Top products to shop at ILIA Beauty:

The Super Serum Skin Tint SPF 40 is a fan favorite, offering light coverage, hydration and sun protection in one. Another standout is the Limitless Lash Mascara, which lifts and lengthens without irritating sensitive eyes.

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