The original Dubai chocolate bar is made by FIX Dessert Chocolatier in Dubai, United Arab Emirates. A six-pack of the bars cost $120.
Pistachio-filled ‘Dubai Chocolate’ bar is latest viral TikTok trend
This Long Island candy store sees international success selling pistachio- and phyllo-filled “Dubai Chocolate” bars, made famous on TikTok.
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The internet-famous Dubai chocolate bar is making its way to major retailers, as Lindt has released its own version of the viral dessert.
Lindt launched a limited-run of its Dubai Style Chocolate Bar in Walmart, Target, Kroger, and other retailers on Monday, July 7. The milk chocolate bar is filled with pistachio paste, kadayif (shredded phyllo dough), sugar-coated pistachios and hazelnuts.
Lindt first launched its Dubai Style Chocolate Bars in December 2024 and then again in June. The bars quickly sold out, an indicator that a more widespread launch of the bars would be successful, a news release states.
Interested in getting your hands on one of the chocolate bars? Here’s what to know.
Where are the Lindt Dubai chocolate bars available?
The Lindt Dubai Style Chocolate Bar is available at major retailers including Walmart, Target, Walgreens, Kroger, Albertson’s, Meijer, Publix, Stop & Shop, Hannaford and Hy-Vee, a news release states. The chocolate bar is also available on the Lindt website and Amazon.
When are the Lindt Dubai chocolate bars available?
Lindt launched the specialty chocolate bar on Monday, July 7. The bars are available for a limited time, while supplies last.
According to the Kroger website, the bars won’t be available to order from the chain’s website until July 14. But the bars are available in stores, a Lindt spokesperson told USA TODAY.
How much do the Lindt Dubai chocolate bars cost?
The Lindt Dubai Style Chocolate Bar is $15, a Lindt spokesperson told USA TODAY.
What is the viral Dubai chocolate bar?
The original Dubai chocolate bar is called “Can’t Get Knafeh Of It” and is made by FIX Dessert Chocolatier in Dubai, United Arab Emirates. A six-pack of bars costs $120 on the FIX Dessert Chocolatier website, making one bar $20.
The chocolate bar was released in 2022 when FIX Dessert Chocolatier Founder Sarah Hamouda wished to satisfy her pregnancy cravings for knafeh (a Middle Eastern dessert made with pastry dough, sweet cheese and syrup) and pistachio, as reported by BBC.
“Can’t Get Knafeh Of It” first went viral in 2023, when content creator Maria Vehera posted a TikTok video of her trying the luxury chocolate bar. As of July 10, the video had more than 131 million views.
Countless brands have made their own versions, or “dupes” of the viral chocolate bar, including Florida-based Bolci ($19 for one bar) and New York City-based The Nuts Factory ($50 for two bars) and countless homemade recipes on Etsy.
Some brands have even released their own Dubai chocolate-inspired products, like Shake Shack’s Dubai Chocolate Pistachio Shake, which is made with pistachio frozen custard, toasted kataifi and a dark chocolate shell.
This story has been updated to add new information.
Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at gcross@usatoday.com.
